{"id":12932,"date":"2021-10-13T07:44:40","date_gmt":"2021-10-13T12:44:40","guid":{"rendered":"https:\/\/www.technoparc.com\/?p=12932"},"modified":"2021-10-13T11:43:23","modified_gmt":"2021-10-13T16:43:23","slug":"blog-expandify","status":"publish","type":"post","link":"https:\/\/technoparc.com\/en\/blog-expandify\/","title":{"rendered":"90 days to put a company on the map"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d6d6d6&#8243; global_colors_info=&#8221;{}&#8221;]\n<p style=\"text-align: center;\"><span class=\"TextRun SCXW40870989 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;bf4fde24-09a4-45da-b9ba-471f64b23605|23&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233117,&quot;true&quot;,134233118,&quot;true&quot;,134233614,&quot;true&quot;,201340122,&quot;2&quot;,201341983,&quot;0&quot;,201342448,&quot;1&quot;,268442635,&quot;24&quot;,335559705,&quot;3084&quot;,335559740,&quot;240&quot;,469769226,&quot;Times New Roman,Calibri&quot;,469775450,&quot;gmail-m_-8407827031496714455msolistparagraph&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Times New Roman&quot;,469778129,&quot;gmail-m-8407827031496714455msolistparagraph&quot;,469778324,&quot;Normal&quot;]}\">Founded in 2017\u00a0<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">by two 19-year-old<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0entrepreneurs and childhood friends,\u00a0<\/span><a href=\"https:\/\/www.expandify.ca\/homepage\"><span class=\"NormalTextRun SpellingErrorV2 SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">Expandify<\/span><\/a><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0Marketing Inc. has continuo<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">usly reinvented itself, adapted<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">in order\u00a0<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">to achieve success and is now\u00a0<\/span><span class=\"NormalTextRun SCXW40870989 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">increasing its revenue by 300% year by year.<\/span><\/span><span class=\"EOP SCXW40870989 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<p><span data-contrast=\"auto\">Expandify\u00a0Marketing Inc. is a specialized social media advertising\u00a0agency based\u00a0Alfred-Nobel\u00a0business centres of the\u00a0Technoparc\u00a0Montreal, helping e-commerce businesses generate online sales through its state-of-the-art advertising systems.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">A future-oriented company<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW197195054 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;6d204930-21a6-4126-8569-f23cacf6f7a5|23&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233117,&quot;true&quot;,134233118,&quot;true&quot;,134233614,&quot;true&quot;,201340122,&quot;2&quot;,201341983,&quot;0&quot;,201342448,&quot;1&quot;,268442635,&quot;24&quot;,335559705,&quot;3084&quot;,335559740,&quot;240&quot;,469769226,&quot;Times New Roman,Calibri&quot;,469775450,&quot;gmail-m_-8407827031496714455msolistparagraph&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Times New Roman&quot;,469778129,&quot;gmail-m-8407827031496714455msolistparagraph&quot;,469778324,&quot;Normal&quot;]}\">Long before the pandemic, w<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">hen they founded\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">Expandify<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">, it was clear to the two friends and co-founders, Jonathan Durante and Nicolas\u00a0<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">Buffone<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">, that the future of business<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">es<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0was online.\u00a0<\/span><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">Yet Quebec and Canada have long lagged behind in e-commerce and it is only with COVID-19 that online sales have really taken off &#8211; with a\u00a0<\/span><\/span><a class=\"Hyperlink SCXW197195054 BCX0\" href=\"https:\/\/www.adviso.ca\/blog\/affaires\/covid19-ecommerce-qc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW197195054 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-charstyle=\"Hyperlink\">118% increase in online sales<\/span><\/span><\/a><span class=\"TextRun SCXW197195054 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW197195054 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">.<\/span><\/span><span class=\"EOP SCXW197195054 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW218687347 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;6d204930-21a6-4126-8569-f23cacf6f7a5|23&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233117,&quot;true&quot;,134233118,&quot;true&quot;,134233614,&quot;true&quot;,201340122,&quot;2&quot;,201341983,&quot;0&quot;,201342448,&quot;1&quot;,268442635,&quot;24&quot;,335559705,&quot;3084&quot;,335559740,&quot;240&quot;,469769226,&quot;Times New Roman,Calibri&quot;,469775450,&quot;gmail-m_-8407827031496714455msolistparagraph&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Times New Roman&quot;,469778129,&quot;gmail-m-8407827031496714455msolistparagraph&quot;,469778324,&quot;Normal&quot;]}\">But<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0online competition is fierce. How do you stand out? This is where Jonathan and Nicolas come in. The two entrepreneurs are able to generate a significant increase in sales and a better return on investment with<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0social media advertising<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">thanks to<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">customised<\/span><span class=\"NormalTextRun SCXW218687347 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0program.<\/span><\/span><span class=\"EOP SCXW218687347 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Their clients are mainly SMEs (small and medium-sized enterprises) and franchises of large chains because they often cannot afford to hire a full-time social media expert or to handle the advertising efforts.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<h2><span class=\"TextRun SCXW65145202 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65145202 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;bf4fde24-09a4-45da-b9ba-471f64b23605|23&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233117,&quot;true&quot;,134233118,&quot;true&quot;,134233614,&quot;true&quot;,201340122,&quot;2&quot;,201341983,&quot;0&quot;,201342448,&quot;1&quot;,268442635,&quot;24&quot;,335559705,&quot;3084&quot;,335559740,&quot;240&quot;,469769226,&quot;Times New Roman,Calibri&quot;,469775450,&quot;gmail-m_-8407827031496714455msolistparagraph&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Times New Roman&quot;,469778129,&quot;gmail-m-8407827031496714455msolistparagraph&quot;,469778324,&quot;Normal&quot;]}\">Constantly adapting<\/span><span class=\"NormalTextRun SCXW65145202 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SCXW65145202 BCX0\" data-ccp-parastyle=\"gmail-m_-8407827031496714455msolistparagraph\">stand out<\/span><\/span><span class=\"EOP SCXW65145202 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/technoparc.com\/wp-content\/uploads\/2021\/10\/campaign-creators-yktk2qaivhi-unsplash-scaled.jpg&#8221; title_text=&#8221;campaign-creators-yktK2qaiVHI-unsplash&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span data-contrast=\"auto\">At first, Jonathan and Nicolas offered numerous services such as content creation, website creation and community management, among others. They quickly realised that this was time-consuming and did not necessarily deliver the expected results. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span data-contrast=\"auto\">So, they decided to specialise and focus on their strength: social media advertising. It is now how they stand out. Jonathan and Nicolas set up a 90-day program, an inbound contract for that period, instead of a traditional month-to-month contract. 90 days is\u00a0exactly\u00a0the time they need to test the market and to ensure the client a return on investment and therefore results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Last but not least, in the midst of the pandemic, the two entrepreneurs decided to explore new markets and expand across the border to the United States. Today, over a year after their efforts to develop their business in the US, 60% of their customers come from there.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The company is now in the process of hiring and\u00a0the future looks bright\u00a0for the next few years:\u00a0they are planning on increasing\u00a0their\u00a0customer\u00a0base in both Canada and the US and creating\u00a0a company culture\u00a0of their own.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d6d6d6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2 style=\"text-align: center;\">Discover the Technoparc&#8217;s companies<\/h2>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/technoparc.com\/en\/our-companies\/&#8221; button_text=&#8221;Our companies&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;boutonrouge&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Founded in 2017\u00a0by two 19-year-old\u00a0entrepreneurs and childhood friends,\u00a0Expandify\u00a0Marketing Inc. has continuously reinvented itself, adapted\u00a0in order\u00a0to achieve success and is now\u00a0increasing its revenue by 300% year by year.\u00a0Expandify\u00a0Marketing Inc. is a specialized social media advertising\u00a0agency based\u00a0Alfred-Nobel\u00a0business centres of the\u00a0Technoparc\u00a0Montreal, helping e-commerce businesses generate online sales through its state-of-the-art advertising systems.\u00a0 A future-oriented company\u00a0 Long before the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-12932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-article-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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